Our Team

Maintaining Happy Customers, Employees & Franchisees

Sweet & Sassy® understands the importance of maintaining a strong team of experienced professionals who love what they do. Take a look at our kids’ spa, salon, and party franchise team to see who you may be working with in your future. We look forward to meeting you and helping you create Wow! Experiences for kids in your community.

  • Picture of Dixie Clarke Dixie Clarke CVO Read Bio
    Picture of Dixie Clarke
    Dixie Clarke CVO

    Dixie founded the company in 2004 and works primarily on strategy, vision, and anything new (products, procedures, and promotions). She strongly believes in putting family first, aligning jobs and teams according to Unique Ability, working hard on the few things that make the most difference in your job, and giving back. Her favorite part of the job is developing new ideas that will make both customers and team members smile. She has a BBA from Texas A&M University and MBA from Texas Christian University. On her free days, she enjoys reading, running, biking, and hiking in Colorado with her husband and dogs, yoga, and volunteering at church.

  • Picture of Stephanie Simons Stephanie Simons COO Read Bio
    Picture of Stephanie Simons
    Stephanie Simons COO

    Stephanie was our first franchise employee in 2005. She has a background in international and domestic franchising and manages the day-to-day operations of the franchise company. Stephanie loves working with franchisees and assisting them with their dreams of owning and operating their own businesses. She is a huge believer in the difference of customer service excellence and works to incorporate it in both the franchise company and our stores. She has a BBA in Marketing and is passionate about the Baylor Bears and Texas Tech Red Raiders. She enjoys reading, traveling with her husband, and spending time with their adorable preschooler.

  • Picture of Kaitlin Aguilar Kaitlin Aguilar Graphic Designer Read Bio
    Picture of Kaitlin Aguilar
    Kaitlin Aguilar Graphic Designer

    Kaitlin is the creative talent that turns our ideas into reality. She designs ads and promotional materials for our stores, creates packaging, photographs products, and assists in social media, promotions as well as other visual media. She has a BFA in Graphic Design from Texas Christian University. Her endless passion for both design and social causes motivates her to work with various non-profits and create work that inspires action. Kaitlin enjoys spending time with her husband and daughter.

  • Picture of Lindsey Tyler Lindsey Tyler Brand Support Manager Read Bio
    Picture of Lindsey Tyler
    Lindsey Tyler Brand Support Manager

    Lindsey is our backstage all-star player. She helps our team with office administration, operational support, copywriting, and anything else detail-oriented. She has a BA in English from Texas A&M University and a Master’s Degree of Journalism in Public Relations from the University of North Texas. She enjoys reading, shopping, makeup, and spending time with her three kiddos.

  • Picture of Ruben Reynoso Ruben Reynoso Real Estate & Location Services Read Bio
    Picture of Ruben Reynoso
    Ruben Reynoso Real Estate & Location Services

    Ruben helps stores find the best locations in their territory. He then sells our concept to landlords and negotiates terms for rent, Tenant Improvement allowance, limo parking, and other important matters. Ruben is the President of Tenant Advisors, which specializes in franchise and retail commercial real estate. He works with our franchisees, but is not an employee of Sweet & Sassy®.

  • Picture of Shannan Smith Shannan Smith Store Support Read Bio
    Picture of Shannan Smith
    Shannan Smith Store Support

    Shannan assists with retail merchandising, event planning, training, and opening new stores. Shannan attended the University of North Texas and is awesome at turning chaos into order and has a great sense of the latest in kids trends. She loves all things Disney, Minions, and Harry Potter. She also enjoys learning new things, reading, and watching movies.

  • Picture of Leanna Cullum Leanna Cullum Customer Care Read Bio
    Picture of Leanna Cullum
    Leanna Cullum Customer Care

    Leanna makes sure everyone stays as happy and as satisfied as possible. She fields questions and comments from our thousands of customers and makes sure they are resolved or passed along to the designated person. Leanna has a Bachelor’s Degree in Education from Valdosta State University and a Master’s Degree in Curriculum and Instruction from the University of Phoenix. She likes to spend her free time with her family, doing anything outdoors, playing games, watching movies, and crafting.

  • Picture of Theresa Vella Theresa Vella Operational Support Read Bio
    Picture of Theresa Vella
    Theresa Vella Operational Support

    Theresa keeps things flowing at the office and is amazing at research, project execution, and getting things done! She brings amazing energy into the office and is an integral part of moving projects forward from idea to completion. She has a BA in Interdisciplinary Studies with a Minor in Marketing from the University of Texas at Arlington. In her free time, she teaches aerobics and is a volunteer tap dancer with a non-profit organization that specializes in entertaining seniors and veterans.

  • Picture of Melissa Goza Melissa Goza Salon Support Read Bio
    Picture of Melissa Goza
    Melissa Goza Salon Support

    Melissa assists stores with cosmetology questions and salon operations. Melissa is awesome at braiding, up-dos, and nail design. She attended The Salon Professional Academy. She has 2 dogs, 1 cat, 4 guinea pigs, a tarantula, a bearded dragon, and 2 aquatic frogs. She is our resident zoologist.

  • Picture of Bandit Bandit Office Dog Read Bio
    Picture of Bandit
    Bandit Office Dog

    Bandit gives our office team smiles, energy, and a little bit of fluff! He loves showing off his many tricks (high fives and dancing are his favorites). Bandit has an Obedience Certificate from Lucky Dog Training Center and is working on his Canine Good Citizen Certification. He enjoys hiking with his family, playing in the water, eating popcorn, and chasing cats and lizards.